This apology just came to my inbox. I liked it. The online Bible company both began and ended the email with expressions of apology. In the middle, they assured me that they take care to protect my personal information. I assume that I have permission to copy their apology here (since they sent it to me) as a GOOD corporate apology example. The full text:
really value each and every member of the amazing YouVersion community.
send you only information that we hope will help you read the Bible
more. Finally, it’s really important to us to follow Jesus’ teaching in
Luke 6:31, treating others as we would like to be treated. So, at the
bottom of this email you’ll see the link that should have been in that
last email. At any time, you can visit that page to adjust your
learning about great new ways you can stay engaged in the Bible.