Jennifer Thomas is a bestselling author, psychologist, speaker, consultant & apology critic

Mea Culpa From

This week, I received this email from (a free money management company to which I subscribe).  Their subject line read: “Our Apologies.”

Mint wrote: “A flood of emails were recently sent from to some Mint users. It was a misconfiguration with our email provider causing blank emails to go out. This was not a security breach and no data was compromised. We are putting measures in place to ensure this never happens again. We apologize for the inconvenience it may have caused you. Sincerely, The Mint Team”

My comment:  I like that their apology was detailed and reassuring.  It spoke my languages of apology (genuinely repenting). Nice job, Mint!

Have you noticed any customer service apologies lately?


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